The amide APA-22 is a new ingredient that is 100% natural and organic, the ingredient is called Behenamidopropyl Dimethylamine. This ingredient is actually made from rapeseed oil. Through the amidation process, the oil is transformed into a cationic (positively charged) conditioner, which ensures that the hair does not tangle and reduces static electricity. Furthermore, it is fantastic for protecting your hair color whether it is the natural or an added color. Both against the degradation of the sun, but also against taking on residual color from the styling products you might use.

Behenamidopropyldimethylamine is great for smoothing hair, conditioning and reducing static electricity. In the cosmetics industry, it is most often found in conditioners and, to a lesser extent, shampoos. It is great for all hair types including straight, wavy and curly.